What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Top Digital Marketing Strategies for Home Builders

Introduction

The home building industry is more competitive than ever. Buyers are doing their research online well before picking up the phone or visiting a model home. If your digital presence isn’t compelling, responsive, and optimized, you risk losing leads to competitors who are doing just that.

In this post, we’ll walk through the top digital marketing strategies that home builders need to adopt to generate qualified leads, build credibility, and grow their business.

Outline

Understand Your Audience & Market
Optimizing Your Website for Conversions
SEO & Local SEO Tactics
Content Marketing That Builds Trust
Paid Advertising (Search & Display)
Social Media & Visual Storytelling
Email Marketing & Automation
Using Virtual Tours & Video Content
Tracking & Measuring Metrics
Continuous Improvement & Testing

1. Understand Your Audience & Market

Build Buyer Personas: Identify your ideal clients — their budget, preferred styles, neighborhoods, decision‑making process, concerns (e.g. costs, timeline, energy efficiency).
Competitive Research: What are other local builders doing? What are their strengths and weaknesses? Where are the gaps in messaging or visuals?
Market Trends: Stay current with what homebuyers want — fewer urban condos, more open‑spaces, smart home tech, sustainability, etc. Recession pressure, interest rates, material availability also shift priorities.

2. Optimizing Your Website for Conversions

Website Design & UX: Clean visual design, mobile‑friendly, fast loading, easy navigation.
Clear Calls to Action (CTAs): “Book a model home tour”, “Request custom home quote”, “View project gallery” — make sure these are accessible.
Lead Capture: Use forms, chatbots, or even scheduling tools so you can capture leads as soon as someone expresses interest.
Trust Signals: Display testimonials, case studies, awards, certifications, high‑quality imagery.

3. SEO & Local SEO Tactics

Use keyword research targeted to your service area (e.g. “custom home builder + [city]”, “new homes in [region]”) for both blog content and service pages.
Optimize page metadata (title tags, meta descriptions), headers, alt text for images.
Claim & optimize Google Business Profiles; collect reviews.
Create service‑area pages or localized content that speaks directly to neighborhoods or nearby markets.
Work on backlinks via local directories, builder associations, partner contractors.

4. Content Marketing That Builds Trust

Publish blog posts addressing common homeowner questions: e.g. “How to choose a home builder,” “Understanding home build timelines,” “Cost factors in custom vs production homes.”
Case studies / project spotlights: before & afters, process, challenges, testimonials.
Guides, checklists, ebooks: downloadable content in exchange for lead contact info.
Visual content: lots of high‑quality photos, renderings, behind‑the‑scenes posts.

5. Paid Advertising (Search & Display)

Google Ads targeting high‑intent keywords (e.g. “home builder in [city]”, “custom home builder near me”).
Retargeting: people who visited your website but did not convert.
Display ads & social ads for brand awareness and visual appeal.
Budget management & A/B testing of ad copy & visuals.

6. Social Media & Visual Storytelling

Platforms like Instagram, Pinterest, YouTube are great for visuals; show off your craftsmanship, design features, finished builds.
Behind‑the‑scenes content: construction process, material selection, client interactions. Gives authenticity.
Engaging formats: reels, time‑laps videos, slideshow galleries.
Use local hashtags, geotagging, partnerships with local influencers or complementary businesses.

7. Email Marketing & Automation

Collect email addresses via blogs, guides, contact forms.
Nurture leads with drip campaigns: educational content, upcoming home showings, project highlights.
Segment your list by buyer readiness (e.g. early research vs ready to build).
Use automation tools to follow up quickly when someone shows interest.

8. Using Virtual Tours & Video Content

Virtual / 3D walkthroughs of homes or model homes. Let prospective buyers explore online.
Drone footage to show lots, surrounding amenities, views.
Video testimonials from past clients.
Time‑lapse videos of build progress.

9. Tracking & Measuring Metrics

Key metrics: website traffic, conversion rates (lead → appointment → sale), cost per lead, cost per acquisition, ad ROI.
Use tools: Google Analytics / GA4, CRM tools, tracking phone & form submissions, heatmaps to see user behavior.
Monitor which channels & tactics are working best; shift budget accordingly.

10. Continuous Improvement & Testing

A/B test landing pages, ad copy, CTAs, images.
Gather feedback from clients: what attracted them, what made them choose you, what concerns they had.
Stay updated with digital marketing trends and technology (e.g. chatbots, AI, new platforms).
Quarterly reviews: assess performance, drop or adjust low‑performing tactics; double down on what’s working.

Conclusion

Digital marketing isn’t one‑size‑fits‑all — but with the right mix of well‑built website, smart SEO, engaging content, and visual storytelling, home builders can stand out and convert more leads than ever before. Start by evaluating where you are now, pick a few of the strategies above, test, measure, and refine them. Over time, those incremental improvements add up to big results.

FAQ

How long will it take to see results from SEO?
Usually 3‑6 months at minimum for local SEO and content to start showing good traction, though smaller, local wins (Google Business Profile, reviews) can show sooner.
What’s the ideal budget split between paid vs organic?
That depends on your growth goals, competition, and current asset strength. As a rough guide: many builders might allocate 30‑50% of digital marketing budget to paid (ads) initially to generate leads fast, then shift more toward organic & content over time as SEO builds.
Which social platforms are most effective?
For builders, those that are visual: Instagram, Pinterest, YouTube for showing homes/projects; Facebook for local community; maybe TikTok for design / behind‑the‑scenes. Choose based on where your buyer persona spends time.
Is video content worth the investment?
Yes — high‑quality video (virtual tours, walkthroughs, time‑lapses) helps people visualize what you build, builds trust, can reduce objections, and often gets more engagement. Even short videos or snippets are useful.