What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

SEO for Home Builders: 9 Proven Strategies to Rank Locally in 2025

Homebuyers are searching online first, and local visibility wins sales. If you run a builder business, SEO for home builders is the fastest way to show up when buyers look for new homes, custom builds, or ADUs in your market. This article gives a practical Day 2 approach for MVP_BUILT stage teams, with repeatable systems that move leads from search to sales.

Target audience: Home Builders in North America looking to scale digital lead generation.
Timeframe: Tactics you can start implementing in weeks, and scale over months.

Why SEO for home builders matters

Visibility on Google Maps and organic search drives qualified, intent-led traffic. BrightLocal research shows most consumers use Google to evaluate local businesses, and many make contact within a day after a local search. Read the BrightLocal consumer research for the latest behavior trends.

BrightLocal: Local Consumer Research

What buyers expect

Accurate contact details and hours. Visitors expect instant confirmation of where you build and how to contact you. Google Search Central explains how structured data helps present business details clearly in search results.
Visual proof. Buyers want photos and video walkthroughs of past builds. Video increases trust and conversion, according to Wyzowl.

Google Search Central: Local Business Structured Data

Wyzowl: Video Marketing Statistics

1. Build a Local SEO foundation

Claim and optimize your Google Business Profile

Complete every field: business name, categories, services, service areas, accurate address or service-area configuration, phone, photos, and business hours.
Add service pages for each town, subdivision, or county you serve, then link them from your homepage and navigation.
Post updates, new model releases, and open house events regularly.

Tools and guides: Whitespark GBP resources and tools.

NAP consistency and citation cleanup

Ensure Name, Address, Phone match across major directories including HomeAdvisor, Houzz, Yelp, and local chambers of commerce.
Use a citation tool for scale, or hire a niche local provider for builders.

2. Content that converts buyers

Create a buyer-first content architecture

Pillar pages: new construction overview, custom home process, floorplans, financing, and community pages.
Local pages: one page per market, with unique photos, community details, and available lots.
Floorplan pages: detailed specs, downloadable plan PDFs, and CTAs to schedule a tour.

Example tactic: combine high-intent service pages with informative blog posts about timelines, budgets, and homeowner warranties to capture both early research traffic and ready-to-buy prospects.

Use schema and on-page signals

Add LocalBusiness or Organization schema to location pages as recommended by Google Search Central.
Include FAQ schema for common buyer questions, which can appear in search snippets.

Google Search Central schema guide

3. Technical SEO for builders

Fast hosting and optimized images, particularly project photos and floorplan PDFs, matter for mobile-first users.
Make pages indexable. Submit a sitemap to Google Search Console. If you use WordPress, check /sitemap_index.xml or /wp-sitemap.xml.
Use canonical tags for similar model pages and project galleries to avoid duplicate content issues.

4. Reviews, reputation, and social proof

Systematize review requests after walkthroughs and handovers. Respond to reviews promptly.
BrightLocal shows consumers rely heavily on reviews when choosing local businesses, and business responses increase trust.

BrightLocal: Consumer Search Behavior

5. Local Advertising and paid channels that amplify SEO

Google Local Services Ads and Google Ads

Local Services Ads are pay-per-lead and carry a Google badge, which helps with trust in home services categories. Use them in competitive markets to buy top-of-page visibility while organic rankings grow.

Google Local Services Ads

Smart retargeting and discovery campaigns

Retarget site visitors who viewed floorplans or community pages, using video and carousel creative to bring them back.
Test lead form extensions and call extensions for direct contact from search and display ads.

6. CRM and lead operations for builders

Integrate web forms, calls, chat, and ad leads into a CRM so you can track lead source, follow-up cadence, and conversion to sales. HubSpot explains why CRMs help small businesses automate follow-up and track pipeline.
For MVP_BUILT Day 2 focus, build simple automations: assign lead owner, send confirmation emails, schedule a follow-up call, and push high-intent leads to SMS or phone immediately.

HubSpot: CRM for small business

7. Visuals, Graphic Design, and Video that sell homes

Why visuals matter

High-quality photos, interactive floorplans, and video walkthroughs increase trust and time on site, which helps organic rankings. Video also improves conversion metrics, per Wyzowl.

Wyzowl: Video Marketing Statistics

Video use cases for builders

Project walkthroughs and model home tours.
Testimonial videos with completed clients, highlighting budgets and timing.
Short-form clips for social and property highlight reels.

Design tips

Use clean, mobile-first templates. CTA buttons for “Schedule a Tour” should be above the fold on mobile.
Keep branding consistent across site, brochures, and video thumbnails to build recognition.

8. Tracking, measurement, and attribution

Implement Google Analytics 4 and Google Search Console for organic insights. Track phone calls with call tracking and tag ad and organic leads in your CRM.
Monitor keywords and local rankings with a local rank tracker to see movement across neighborhoods.
Use lead scoring to prioritize sales outreach for high-value prospects.

9. Case studies and quick wins

Example agency wins in the home-builder niche show that a combined approach of local pages, GBP optimization, and targeted ads can move visibility and leads quickly. See agency case studies for concrete timelines and outcomes:

Quick 30-60-90 Day Plan for MVP_BUILT stage teams

Days 1-30: Claim GBP, fix NAP, publish 3 priority local pages, add schema, set up CRM integration.
Days 31-60: Launch 1 geo-targeted ad campaign, ramp review requests, publish 4 buyer-focused blog posts, start video shoots for 2 model tours.
Days 61-90: Scale ads into Local Services Ads where eligible, implement retargeting, refine follow-up automations, and measure CAC by channel.

Tools and resources

Local rank tracking and citation tools: Whitespark
Structured data and developer guidance: Google Search Central
Video strategy and examples for home services: Hook Agency article on YouTube for home services