What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

PPC for New Home Sales: Targeted Ads That Drive Qualified Leads

Introduction

PPC for new home sales is the fastest way for builders to reach active buyers at the exact moment they are searching for a home. If you are a home builder in North America, well targeted paid search campaigns can deliver booked tours, pre-qualified inquiries, and sales-ready leads without waiting months for organic SEO to catch up. Recent market data shows new-home demand and inventory dynamics are shifting, making intentional paid strategies more valuable for capturing motivated buyers. (NAHB new and existing home sales reports)

This article gives a practical, step-by-step playbook that ties paid ads to SEO, CRM, graphic design, and video editing so your PPC program converts clicks into signed contracts.

How PPC for New Home Sales Works

The basic funnel

People search for neighborhoods, floor plans, or incentives using high intent keywords.
Your ads appear in search or social placements and send prospects to a conversion-optimized landing page.
Leads flow into your CRM for immediate follow up, nurturing, and appointment booking.

This approach combines paid search, retargeting, and creative assets to shorten the sales cycle and increase close rates.

Audience Targeting and Campaign Structure

Hyperlocal targeting

Geo-target by community, city, county, or even ZIP codes to prioritize advertising spend where you build or have inventory.
Use radius targeting around model homes and new communities to capture nearby buyers.

Keyword strategy

Prioritize intent keywords like “new homes in [neighborhood]”, “new construction [city]”, and “move-in ready homes [city]”.
Use negative keywords to exclude rental, remodel, and non-buyer queries.

Campaign types to run

Search campaigns for high intent queries.
Performance Max or Display campaigns to build awareness across YouTube and Gmail.
Local campaigns and call-only campaigns for immediate walk-ins and phone leads.

For benchmarks and CPC expectations, see the industry averages and guidance from WordStream. Their aggregate data helps set realistic bids and cost-per-lead targets. (WordStream Google Ads benchmarks)

Landing Pages, SEO, and Conversion Optimization

Match ad copy to landing page headlines, floor plans, pricing, and CTAs to keep message relevance high.
Include a clear primary CTA: “Schedule a Tour”, “Request Floor Plan”, or “Get Pricing and Incentives”.
Use trust signals: builder awards, NAHB affiliation, local testimonials, and model home photos.

SEO alignment tips

Use long-tail, location-based content on your site to improve organic relevance while your paid campaigns run.
Create community pages that combine property inventory, photo galleries, and local market data. This helps both organic rankings and ad landing page quality.

Creative: Graphic Design and Video Editing

Use short video tours and 15-30 second ads to showcase finishes, neighborhood amenities, and virtual tours. Video increases engagement and quality scores on platforms that support video ads.
Design ad images and landing page hero banners that show realistic staging and clear pricing cues.

Creative checklist

High-quality exterior and interior photos.
30-60 second vertical and horizontal video clips for social and YouTube placements.
Branded templates for ad variants to speed A/B testing.

CRM, Lead Flows, and Sales Handoff

Integrate Google Ads lead forms or landing page forms into your CRM using webhooks or middleware. Google provides webhook integration documentation for lead assets. (Google Ads lead form webhook overview)
Capture leads directly into your CRM, assign a sales rep, and trigger a same-day outreach workflow. Fast follow up increases show rates and conversion probability.
Use call tracking and call analytics to measure inbound phone conversions. Tools like CallRail can bridge calls to PPC reporting and improve attribution. (CallRail: Google Ads lead form integration)

Best practices for lead quality

Prefer website landing pages over native ad forms when the decision requires education. Industry experience shows walk-throughs and detailed pages produce higher quality leads even if CPL is higher.
Enrich leads with pre-qualification fields or progressive profiling to avoid bad fits.

Measurement, KPIs, and Optimization

Key metrics to track

Cost per lead (CPL) and Cost per appointment.
Conversion rate on landing pages.
Return on ad spend (ROAS) measured by sales or sales value per lead.
Time-to-contact and appointment show rate.

Optimization cadence

Daily: check account spend and search terms to add negatives.
Weekly: optimize ads and creative, pause underperforming keywords.
Monthly: review funnel conversion, update landing pages and creative, reallocate budget to top performing communities.

Budgeting and Benchmarks

Use local market CPCs to model expected spend. According to industry benchmarks, real estate and related categories often show lower average CPCs than some verticals, but costs vary by market and season. Monitor your local bidding landscape to set competitive bids. (WordStream benchmarks and insights)
Start with a 90-day test budget focused on two pilot communities, then scale to other subdivisions once you validate CPL and sales velocity.

Compliance and Platform Policies

Follow ad platform housing policies carefully. Platforms regulate housing ads to prevent discrimination and to require clear privacy notices when collecting data. Review Google and Meta policy pages before running broad targeting.
When using lead form extensions, provide a link to your privacy policy and configure CRM delivery. Community reports and industry coverage explain lead form pros and cons and integration methods. (Search Engine Journal guide to Google lead form extensions)

Quick Case Example and Tactics That Work

“We ran targeted search campaigns for three communities and paired ads with 30-second video tours. Lead volume rose 42 percent and appointment rate rose 18 percent after switching to community-specific landing pages and immediate CRM assignment.”

Tactics used: geo-layered bids, sitelink extensions to model home details, and short video tours embedded on landing pages.
Tools referenced: Google Ads for campaign management and Performance Max for cross-channel reach, plus video creative edited for 15 and 30 second formats.

For tactical walkthroughs and video tutorials on setting up Google Ads campaigns for real estate, see practical guides and step-by-step tutorials from industry specialists. (Agent Launch Google Ads tutorial on YouTube)

8-Point Launch Checklist for Builders

Define target communities and pilot budget.
Build two conversion landing pages per community, mobile-first.
Produce one 30-second and two 15-second videos for ads.
Create search campaigns with localized keyword groups and negatives.
Set up CRM webhook or Zapier integration for instant lead delivery. (Zapier guide for Google lead form integrations)
Implement call tracking and UTM tagging for attribution.
Start retargeting pool after seven days, use video retargeting.
Measure CPL, appointment rate, and sales velocity, then iterate.