What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

10 Proven Marketing Ideas for Builders

Introduction

In today’s competitive construction industry, builders can’t rely solely on word-of-mouth to find new clients. While quality work will always speak for itself, you need a strong marketing strategy to stand out from the competition. The good news? You don’t need a massive advertising budget to make an impact.

With the right blend of online and offline tactics, you can generate leads, build trust with potential clients, and position your business as the go-to choice in your area. In this article, we’ll share 10 proven marketing ideas for builders that will help you attract more customers and grow your business in 2025.

1. Build a Strong Online Presence with a Professional Website

Your website is your digital storefront. It’s where prospects check your past work, learn about your services, and decide whether to contact you. A professional, mobile-friendly website is no longer optional—it’s essential.

Showcase a portfolio of completed projects
Add customer testimonials and reviews
Include clear calls-to-action like “Request a Quote”
Optimize your site for speed and easy navigation

Think of your website as a sales tool that works 24/7 to bring in new business.

2. Use Local SEO to Attract Nearby Clients

Most people searching for a builder want someone local. That’s where local SEO (Search Engine Optimization) comes in. When someone types “best builder near me” or “home construction in [city]”, your business should appear.

How to get started:

Claim and optimize your Google Business Profile
Use location-based keywords on your site
Ask happy clients to leave Google reviews

Local SEO ensures you’re visible exactly when and where people are looking for your services.

3. Showcase Your Work on Social Media

Social media platforms like Instagram, Facebook, and LinkedIn are powerful tools for builders. Construction is highly visual—people love seeing transformations and behind-the-scenes content.

What to post:

Before-and-after photos of projects
Time-lapse videos of construction work
Stories of satisfied clients
Tips for home improvement or remodeling

Engaging posts not only attract new customers but also build trust with potential clients.

4. Leverage Video Marketing

Video is one of the most effective ways to connect with potential clients. It builds credibility and gives people a real sense of your work quality.

Ideas for video content:

Client testimonial interviews
Project walkthroughs
Short educational videos (e.g., “5 Things to Know Before Building a Home”)

Don’t overthink production—authentic, clear videos filmed on a smartphone can work wonders.

5. Use Paid Ads Strategically

While organic marketing is great, paid ads can put you in front of clients quickly.

Google Ads: Target keywords like “builders in [city]”
Facebook/Instagram Ads: Use visuals to reach homeowners
Retargeting Ads: Remind visitors who left your site to return

Paid ads work best with a clear call-to-action, such as booking a consultation or requesting a quote.

6. Build Relationships Through Networking

Even in 2025, traditional networking is still powerful for builders. Local relationships can lead to big opportunities.

Ways to network:

Attend community trade shows
Partner with real estate agents, architects, and interior designers
Join local business groups and chambers of commerce

Building relationships helps keep referrals flowing your way.

7. Email Marketing for Repeat Business

Not every client needs a builder right away, but staying in touch ensures they think of you when they do.

Email marketing strategies:

Send monthly newsletters with project updates
Share seasonal home maintenance tips
Offer exclusive promotions to past clients

This helps maintain client relationships and encourages repeat work.

8. Encourage and Showcase Client Reviews

Reviews are one of the most important trust signals in the construction industry.

Tips to boost reviews:

Ask for feedback right after completing a project
Share direct review links via email or text
Post 5-star reviews on your website and social media

Even if you receive a negative review, respond professionally—it shows integrity and reliability.

9. Invest in Content Marketing

Publishing valuable content positions you as an expert in your field while boosting your SEO.

Ideas for content:

Blog posts (e.g., “How to Choose the Right Builder”)
Step-by-step guides (e.g., “Planning a Home Renovation”)
FAQs about building and remodeling

When potential clients see you as a trusted advisor, they’re more likely to hire you.

10. Offer Referral Incentives

Word-of-mouth referrals remain the backbone of the building industry. Why not encourage them with rewards?

Referral ideas:

Gift cards for successful referrals
Discounts on future services
Free add-ons or upgrades

Happy clients are usually glad to recommend you—referral rewards just give them a little extra push.

Conclusion

The construction industry thrives on trust and reputation. By combining modern digital marketing strategies with traditional relationship-building, you can attract more clients and grow your business.

The key is consistency. Start small—whether that’s building a professional website, posting regularly on social media, or collecting client reviews—and expand as you grow.

With these marketing ideas for builders, you’ll have the tools you need to stay competitive and succeed in 2025 and beyond.

Frequently Asked Questions (FAQs)

1. What is the most effective marketing strategy for builders?
Local SEO and referrals are usually the most effective, as clients often search for nearby professionals and trust recommendations.

2. Do builders really need a website?
Yes—your website serves as your digital portfolio and helps you appear in local searches.

3. Which social media platforms work best for builders?
Instagram and Facebook are great for visual content, while LinkedIn works well for commercial projects.

4. How can builders generate more reviews?
Ask clients immediately after completing a job and provide direct links for leaving reviews.

5. Is paid advertising necessary?
Not always, but it’s useful for reaching new clients quickly, especially when combined with SEO and social media.

6. How often should builders post content?
Aim for at least 2–3 social media posts per week and one blog article per month.