What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

How Home Builders Get Leads: 9 Proven Channels That Convert

ntroduction

Home builders in North America face a common challenge, converting interest into quality sales conversations. In this guide we walk through practical, low-friction ways how home builders get leads, with deployable tactics for teams at Day 1 of an MVP_BUILT stage business. You will get channel-by-channel tactics for SEO, paid ads, CRM, graphic design, and video editing, plus measurement steps to scale what works.

How Home Builders Get Leads: Top Channels

Below are the high-impact channels most home builders use to build a steady pipeline. Use the checklist items to turn each channel into a repeatable system.

1. Local SEO and Content

Create location pages and community pages for each development or neighborhood. Target long tail search intent such as new-home communities plus city name.
Publish project case studies, floorplan pages, and build process content to capture buyers in research mode.
Technical must-haves: fast site speed, mobile-first layout, schema for products and local business.

Helpful resources:

2. Paid Search and Display Ads

Use Google Ads for high-intent keywords such as new homes, move-in ready homes, and model home tours. Focus on conversion tracking and landing pages that schedule tours.
Use display and remarketing to stay in front of site visitors who viewed floorplans or pricing.

Best practice links:

Google Ads Home

3. Social Ads and Marketplace Listings

Run Meta campaigns that combine lead forms, video, and local awareness objectives. Test dynamic creative for different buyer personas.
Use LinkedIn when targeting trade partnerships or land sellers.
List model homes on local real estate marketplaces and keep listings updated.

Sources:

4. CRM and Nurture Sequences

Capture leads into a CRM and categorize by intent, timeline, and budget.
Build automated email and SMS sequences for new leads, followed by personalized outreach for high-intent prospects.

Recommended platforms:

5. Graphic Design and High-Converting Creatives

Use branded plans, comparison sheets, downloadable options guides, and clear CTAs to move buyers from curiosity to appointment.
A/B test hero images, CTA colors, and benefit-focused headlines. High-quality visuals increase perceived value and lead conversion.

Tools:

Canva

6. Video Marketing and Virtual Tours

Publish short social videos explaining the build process, virtual walkthroughs of model homes, and customer testimonial videos.
Use edited clips for paid social and longer walkthroughs on your website to increase time on site and conversion.

Video tools and editing:

Descript for quick edits and captions
Adobe Premiere for advanced editing

7. Partnerships, Referrals, and Local Agents

Build referral programs for real estate agents, mortgage brokers, and local contractors. Offer co-marketing for open houses and model tours.
Sponsor local events and chamber of commerce activities to capture community leads.

Example partners to consider:

Local brokerages
Trade suppliers and designers

8. Events, Model Home Tours, and Open Houses

Host themed model home events, VIP previews, and builder Q and A sessions. Require RSVP to capture contact data, then follow up with tailored messaging.
Use event retargeting on social platforms to re-engage attendees who did not convert.

9. Paid Partnerships and Marketplace Ads

Run featured listings on local real estate portals and partnerships with home search platforms to reach active buyers.

Useful marketplaces:

Building a Measurement Framework

Track cost per lead, cost per appointment, and cost per closed sale by channel.
Use UTM parameters to attribute traffic and conversions to the right campaign.
Set a test window of 60 to 90 days to collect statistically useful conversion data for each channel.

Day 1, MVP Built Stage Tactics

For teams at Day 1 with an MVP built, focus on low-cost, high-learning activities.

Launch one high-intent Google Ads campaign, a Facebook lead form for local awareness, and one organic content page targeted at your top neighborhood.
Route all leads into a simple CRM, create a 3-step welcome automation, and run weekly standups to review lead quality.
Prioritize quick creative iterations in graphic design and short social videos to learn which messages resonate.

Practical checklist for Day 1:

Publish one neighborhood landing page with clear CTA.
Create one Google Ads campaign with conversion tracking.
Set up CRM capture and a 3-email nurture.
Produce one 30 to 60 second walkthrough video.

Case Study Snapshot

Example playbook used by many small builders:

Problem: Low discovery for new community.
Tactic: One-week Google Ads blitz targeting local keywords and a Facebook video campaign promoting a model home open day.
Measurement: 40 percent increase in site visits, 15 new appointments, 3 closed sales in 90 days.

For proof points on industry trends and buyer behavior, consult the National Association of Home Builders site and HubSpot marketing resources.

Creative and Production Tips

Graphic design, floorplan PDFs, and comparison sheets convert higher than plain text.
Short videos with captions, a clear CTA, and testimonial content are the fastest way to create trust.
Reuse assets across channels to reduce production costs.

Prioritization and Budgeting

Start with 60 percent of your initial budget on paid search and social, 20 percent on content and SEO, and 20 percent on creative and video until you confirm top-performing channels.
Reallocate monthly to the highest ROI channels.

Conclusion and Next Steps

Home builders who win lead generation combine consistent organic content, targeted paid campaigns, an organized CRM, and strong visual assets. Start small, measure precisely, and scale what converts. For Home Builders in North America, the fastest wins come from localized SEO, model home events, and a disciplined follow-up process.

Action items you can implement this week: