What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Home Builder Website Design Tips: 11 High-Converting Design Practices

Introduction

A great website turns browsers into buyers. For home builders in North America, the website is often the first sales tool clients see, and small improvements can deliver big revenue gains. In this guide you will get practical, prioritized, and measurable home builder website design tips that align with SEO, paid ads, CRM, graphic design, and video workflows.

Top Home Builder Website Design Tips

Below are the high-impact changes to make first, organized so a builder at the MVP_BUILT stage can implement them over the first 7 days and beyond.

1. Focus the Homepage on a Single Clear Action

Use one primary call to action above the fold, for example, “Request Model Home Tour” or “Download Floor Plans”.
Add a supporting secondary action such as “View Quick Gallery” for users who need social proof first.
Keep the headline benefit-driven and photo-forward, showing completed homes, not construction stock photos.

2. Prioritize Speed and Core Web Vitals

Fast sites rank and convert better. Audit and improve load times with tools like PageSpeed Insights and the Web Vitals guide.
Practical fixes: optimize images, lazy-load media, limit third-party scripts, and serve compressed assets.

3. Make Mobile Your Primary Experience

Most prospects browse from phones. Test flows end-to-end on mobile and remove any clunky forms or small tap targets.
Consider a sticky CTA button for contact or schedule viewing to lower friction.

4. Lead Capture That Feels Natural

Replace long generic forms with progressive capture: name and phone first, then request additional info after trust is earned.
Integrate forms directly with your CRM for instant follow-up. Use tools like HubSpot CRM to automate lead routing and enrich records.

5. SEO That Targets Local Searches

Optimize for local buyer intent with city- and neighborhood-level landing pages, structured data, and a verified Google Business Profile.
Use local SEO resources and guides to ensure consistent citations and schema markup, for example Moz Local SEO and Search Engine Journal on local SEO.

6. Design for Trust and Social Proof

Prominently feature verified testimonials, project galleries, and video walkthroughs.
Use short case studies or job cards that include budget range, timeline, and outcome. Link to full project pages for deeper reads.

“Buyers trust peers more than brands. Use real buyer stories and clear visuals to shorten decision time.” — UX best practices, Nielsen Norman Group.

Read more on usability and trust at the Nielsen Norman Group.

7. Use Video to Show Reality, Not Promises

Short 60-90 second walk-throughs of finished homes and client interviews increase onsite time and conversion.
Host videos on your site for control, and mirror on YouTube for discovery via the channel, for example see the Chrome Developers YouTube channel for video performance tips.

8. Coordinate Paid Ads With Landing Page Design

Align ad creative and landing pages so messaging, images, and CTAs match. This improves Quality Score and conversion rates.
Test 2 to 3 landing page variants per campaign and measure CPL and lead quality through your CRM.

9. Use Design Systems, Not One-Off Pages

Build a lightweight component library: hero block, feature cards, project gallery, contact module, and testimonial block.
This speeds new page creation, keeps brand consistent, and simplifies A/B testing.

10. Integrate CRM Workflows From Day 1

For MVP_BUILT stage businesses, Day 7 should prioritize CRM integration, automated lead notifications, and a nurture sequence for cold leads.
Capture source data on forms so you can tie leads back to campaigns, organic landing pages, or referral sources.

11. Measure What Matters

Track lead volume, lead quality, time to contact, and conversion rate by source.
Use event tracking for key interactions, and set up dashboards in your CRM and analytics platform to monitor trends.

Quick Design and Content Tips for Visual Impact

Use consistent, high-quality photography of completed work. Avoid overly staged stock images.
Keep typography readable and accessible. Contrast, font size, and white space matter more than decorative fonts.
Create short, scannable content with clear headings and bullet lists so busy buyers can scan and act.

How These Tips Tie to Marketing Channels

SEO

Fast pages, local landing pages, and schema help you appear for buyer queries and appear in local packs.
Build content around buyer questions like “cost to build a 3-bedroom in [city]” rather than broad marketing language.

Paid Ads

Strong landing pages reduce cost per lead and improve ad relevance. Keep ad-copy consistent with page headlines and imagery.

CRM

Immediate responses and a simple follow-up sequence lift conversion. Automate initial SMS or email and route hot leads to a sales rep.

Graphic Design and Video Editing

Invest in one hero video and a set of polished project photos. Use short edits for social ads and longer walk-throughs on landing pages.
Optimize thumbnails and captions for higher click-through rates on social channels.

Case Studies and Examples

Look at builder websites that focus on project portfolios, local pages, and quick contact. For inspiration and real client stories see Webflow customer stories.
National market research shows the web is central to modern home searches. For regional buyer trends consult the National Association of Realtors research.

Implementation Roadmap for MVP_BUILT Stage

Day 1 to 2: Audit mobile UX, core web vitals, and critical CTAs.
Day 3 to 4: Implement progressive lead capture and CRM integration.
Day 5: Publish 2 high-intent local landing pages tied to existing ad campaigns.
Day 6: Add one short walkthrough video and 3 project galleries.
Day 7: Review metrics, set up automated follow-up, and schedule A/B tests.

Conclusion and Next Steps

These practical, prioritized steps create a website that attracts traffic, converts visitors, and feeds your CRM with quality leads. Start with speed, mobile UX, lead capture, and CRM integration during the first 7 days, then layer in SEO, paid testing, and video content.