What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Generate Leads for Home Builders: 11 Proven Strategies That Work

Introduction

Home builders and remodellers face a long sales cycle and high customer expectations, so getting quality prospects matters more than volume. In this guide you will find pragmatic, repeatable tactics to generate leads for home builders quickly and sustainably, with examples and data you can apply on Day 2 of your MVP_BUILT growth plan.

A few quick stats to frame the opportunity: landing pages with video and strong CTAs often lift conversions, and paid channels like search and video remain top sources for high-intent prospects. See HubSpot’s compilation of up to date marketing benchmarks for reference.

How to Generate Leads for Home Builders

Below are 11 tactics organized into organic, paid, and retention strategies. Use the mix that fits your budget and scale, track results, and optimize continuously.

1. Fix your foundation: website and landing pages

Make sure mobile load times are fast and forms are short. Tools such as Google PageSpeed Insights can help.
Build dedicated landing pages for each community, plan, or service, with clear calls to action and social proof.
Add video walkthroughs and floor plan downloads to increase engagement and lead captures. Google’s guide to YouTube ads and video best practices also explains why video works across the funnel.

Example: Builders who replace a generic homepage with targeted landing pages typically see higher lead quality and lower cost per lead, because messaging matches search intent.

2. Use local SEO to capture in-market buyers

Optimize service and location pages for queries like “custom homes in [city]” and include structured data for address and reviews.
Create a Google Business Profile for each office or model center and solicit reviews after move-in.
Publish project pages and local case studies to rank for neighborhood searches.

Resources: HubSpot and SEO guides list content and on-page priorities for service businesses.

3. Targeted Google Search campaigns for immediate demand

Run search campaigns around keywords like “new homes [city]” and “custom home builder near me.”
Use call extensions and mobile-optimized lead forms to convert urgent home shoppers.
Start with Maximize Clicks to collect data, then move to Target CPA once conversion history builds.

Practical reading: a focused how-to on Google Ads for home builders explains campaign setup and tracking best practices.

4. Video ads and YouTube for consideration and storytelling

Use short video tours, testimonial clips, and construction process videos to build trust and capture late-stage leads.
Target life events and in-market audiences to reach people moving or renovating.
Measure view-to-lead conversion and retarget high-engagement viewers with display or search.

See Google’s resources on YouTube ads for creative formats and targeting ideas.

5. Paid social for discovery and lead magnet promotion

Promote downloadable guides, financing checklists, and model home tour signups on Facebook and Instagram.
Use lookalike audiences seeded from your highest-value buyers.
Test Lead Ads for fast mobile captures, then sync leads to your CRM for immediate follow-up.

Paid social is especially useful for top-of-funnel awareness and for amplifying video content.

6. Retargeting and cross-channel remarketing

Retarget visitors who viewed floor plans or pricing pages, with tailored creative that addresses their objection, such as financing or timeline.
Use sequential messaging: awareness video, proof case study, then an incentive to book a tour.

Well-structured remarketing reduces cost per qualified lead and shortens the sales cycle.

7. Content that educates and qualifies

Publish project case studies, budget guides, and timeline explainers. These attract organic search and help qualify prospects before sales calls.
Host short webinars or model-home virtual tours for neighborhood-specific interest.

Case study example: Construction software platforms showcase how improved website content and client portals increased lead capture for builders. For practical case studies, see Buildertrend’s collection of builder stories.

8. Email and SMS to nurture and convert

Capture an email and phone number on day one and set up automated welcome paths.
Use SMS for appointment confirmations and quick tour scheduling, and email for longer educational sequences and financing options.
Score leads based on actions, then route hot leads to sales immediately.

HubSpot data shows automation and personalization significantly improve conversion and revenue over time.

9. CRM integration and fast follow-up

Integrate all lead sources into one CRM and set service-level agreements for response times. Speed matters, because many high-intent home shoppers expect quick callbacks.
Automate lead routing by geography, budget, and project type to the right sales specialist.

Faster follow-up and proper lead scoring can dramatically increase close rates.

10. Strategic partnerships and referral channels

Build referral agreements with realtors, mortgage brokers, and local architects.
Offer co-branded content and events with home-related service providers to access new audiences.

Partnerships expand your qualified lead pipeline with lower acquisition cost.

11. Use data to iterate and scale

Track cost per lead by channel, lead quality, and close rate.
Double down on channels with the best payback and experiment with new creatives on a small budget.
For high-ticket offers, measure lifetime value not just first sale.

Useful benchmarks on lead generation performance can be found in industry trend compilations and agency reports.

Quick wins to implement in the first 30 days

Add a fast, mobile-first contact form and a click-to-call button on high-traffic pages.
Launch one search campaign focused on a single market with a dedicated landing page.
Publish one recent project case study with photos and a short video.

Integrating this into your Day 2 MVP_BUILT strategy

Start small and measure. Day 2 priorities for MVP_BUILT-stage businesses should be tracking and repeatability. Implement the landing page, CRM capture, and one paid test. Then iterate using what you learn. This progressive approach helps you find channels that scale while protecting cash flow.

Examples, quotes, and references

“Video on landing pages often increases conversions substantially” according to marketing benchmarks. For broader marketing benchmarks, view HubSpot’s up to date marketing statistics.
Builder case studies show modernized web presence and client portals can lift lead quality and project intake, see Buildertrend case studies for examples.

Conclusion and next steps

Quality leads convert into profitable builds. Start with a mobile-first landing page, integrate all leads into your CRM, and test one paid channel with a clear offer. Track outcomes, then scale the channels that produce the best cost per closed sale. This progressive content strategy for Home Builders and Remodellers will help you improve lead quality, shorten sales cycles, and grow revenue predictably.

Call to action: pick one tactic from the Quick wins list, run it for 30 days, and measure cost per qualified lead. If you want, tell me your market and budget and I will suggest the best first test for your business.