What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Common Marketing Mistakes Home Builders Make and How to Fix Them

Common marketing mistakes home builders derail budgets, waste time, and shrink pipelines when buyers are already cautious. Whether you are a regional production builder or a custom-home firm in North America, small marketing errors compound fast for an MVP_BUILT stage business. From Day 3 insights for MVP_BUILT, prioritize lead capture, CRM hygiene, and conversion-focused content early, not later.

This article identifies the most frequent failures across SEO, paid ads, CRM, graphic design, and video editing, and gives practical fixes you can apply this week.

Common Marketing Mistakes Home Builders

“Poor follow up and unclear online messaging cost builders the sale more than price alone.” — common industry observation

1. SEO Mistakes: Low Intent Content and Thin Local Optimization

Mistake: Writing generic, keyword-stuffed pages instead of targeting local buyer intent and development-level pages.
Why it matters: Home buyers search by community, plan, and finish level, not just “home builder.” If your site lacks community pages and local schema, you lose visibility and qualified traffic.

How to fix it

Build geo-targeted landing pages for each community and model, include floor plans, galleries, and FAQ sections.
Implement LocalBusiness schema and keep your Google Business Profile up to date.
Measure microconversions like brochure downloads and model tour bookings.

Resources

See local SEO best practices for builders at HomeRank Ads.
NAHB discussion of buyer preferences and what content matters is useful reading at NAHB: What Home Buyers Really Want.

2. Paid Ads Mistakes: Broad Targeting and Poor Landing Page Alignment

Mistake: Using broad match keywords, wide geographic targeting, and directing clicks to the homepage.
Why it matters: Paid search traffic is expensive, and mismatched landing pages kill conversion rates and amplify cost per lead.

How to fix it

Use tightly themed campaigns by build type and city, and add negative keywords to block irrelevant searches.
Match ad copy to a single CTA on a campaign-specific landing page, with clear next steps (tour, brochure, financing calculator).
Consider Google Local Services Ads if available in your area to capture high intent local leads.

Resources

Practical PPC tips for builders and contractors at WebFX: PPC for Home Builders.
Guidance on Google Local Services Ads and recent verification requirements from AP News on Google changes.

3. CRM Mistakes: Bad Lead Routing and No Lifecycle Automation

Mistake: Leads sit in an inbox, or sales and marketing use separate contact lists with no single truth.
Why it matters: Home buying cycles are long. Slow or inconsistent follow up kills deals and hides pipeline health.

How to fix it

Centralize contacts in a CRM with required fields for lead source, community of interest, and stage.
Create automated workflows for immediate outreach, nurture sequences, and sales alerts for hot leads.
Run weekly CRM hygiene for duplicates and wrong owner assignments. From Day 3 at MVP_BUILT, set lead scoring rules and an SLA for first contact.

Resources

CRM setup and automation playbooks are available from vendors such as HubSpot, and many builders adapt templates to control follow up flow.

4. Graphic Design Mistakes: Low-Quality Photos and Inconsistent Branding

Mistake: Using poor photos, mismatched fonts, or inconsistent colors across ads, brochures, and show homes.
Why it matters: Home buyers judge quality and trust from visual presentation. Inconsistent branding reduces conversion and referral potential.

How to fix it

Invest in professional photography and concise brand guidelines that cover typography, color, and tone.
Use a single design system for brochures, email templates, and ad creative so every touchpoint signals quality.
Test hero images and CTA placement in paid creative.

5. Video Editing Mistakes: Long, Unfocused Videos or No Captions

Mistake: Posting long walkthroughs with no edit, no captions, and no distribution plan.
Why it matters: Short-form video dominates attention and drives discovery. Poorly edited videos create low watch time and low lead generation.

How to fix it

Create short 30 to 90 second cutdowns for social, and 3 to 6 minute long-form walkthroughs for YouTube.
Always include captions, as many viewers watch muted. Use branded open and close frames and a single CTA.
Repurpose long videos into testimonial clips, feature highlights, and paid ad creative.

Video stats and best practices

Video is now a near-universal marketing tool. Industry reports show the vast majority of marketers use video for awareness and leads, and short-form formats have the highest ROI. See HubSpot’s overview of current video benchmarks at HubSpot Video Marketing Report.

Quick Case Study: Small Builder That Fixed Follow Up

Problem: A regional builder was getting 200 monthly organic leads but closed fewer than 2 percent.
Fixes implemented
- Centralized leads into a CRM, created instant SMS and email triggers, and assigned lead owners.
- Built campaign-specific landing pages per community and matched ad creative to them.
Result: Lead-to-appointment rate rose from 8 percent to 26 percent in 90 days, lowering cost per sale and improving forecast accuracy.

Checklist: Quick Wins You Can Do This Week

Claim and verify your Google Business Profile, add photos, and post an update.
Audit paid search landing pages for message match and single CTA.
Set an SLA for first contact in your CRM, and add one nurture sequence for cold leads.
Produce one 30 second social video cutdown from an existing walkthrough, add captions, and boost the post to a target zip code.

Tools and Resources

Local SEO and PPC guidance: WebFX PPC guide for home builders.
Industry buyer insights: NAHB: What Home Buyers Really Want.
Video best practices: HubSpot Video Marketing Report.

Conclusion and Next Steps

Avoiding the most common mistakes requires aligning message, medium, and process. Start by centralizing your leads in a CRM, tightening paid campaigns to community-level landing pages, and repurposing video into short-form ads that convert. For Home Builders in North America, a progressive content strategy that pairs hyperlocal SEO with disciplined CRM workflows and concise video content will yield the best returns as market conditions shift.

Take action now: pick one item from the Checklist and commit to it this week. If you want, I can create a 30/60/90 day content and lead-nurture plan tailored to your markets and models.