What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Home Builder Marketing Challenges: 9 Practical Solutions for Growth

Introduction

Home building is a high-trust, high-cost sale with long timelines, so marketing that works for e commerce or quick-service brands often fails for builders. Home builder marketing challenges are real, from low lead quality to long sales cycles and shifting buyer behavior. This article gives practical, Day 1 to scaling strategies for MVP_BUILT stage businesses, with examples, stats, and links to industry resources.

Common Home Builder Marketing Challenges

1. Prospects Start Online but Convert Offline

All buyers use the internet during their home search, yet many still complete transactions offline. According to reporting on the National Association of Realtors research, virtually 100 percent of buyers used the internet in their search, and more than half found the home they bought online. See the summary at Axios for the NAR findings: https://www.axios.com/2023/11/13/homebuyers-online-data-report-housing-market-nar.

Why this matters

Website content must build trust and start conversations, not just show listings.
High traffic with no process to qualify leads wastes budget.

2. Low Lead Quality and High Acquisition Costs

Paid channels can produce many leads that are not sales-ready. A focused, layered approach to targeting and creative is required to reduce cost per sale. Agency case studies show that refined cross-channel campaigns can lower cost per site action and improve conversion rates; see one builder-focused case study here: https://kortx.io/case-studies/home-builder-marketing/.

3. Long Sales Cycle and Multi-Stakeholder Choices

Home purchases are high-investment decisions involving families, lenders, and sometimes trade partners. That increases the number of touchpoints needed, and demand for educational content and trust signals.

4. Talent and Resource Constraints

Many builders are small teams where marketing is one of many responsibilities. Reports on small business marketing show owners struggle with time, skills, and measurement. Forbes summarized findings from small business reports on these issues: https://www.forbes.com/sites/allbusiness/2024/04/30/a-2024-report-reveals-small-business-marketing-challenges/.

5. Tracking and Attribution Problems

Measuring which campaigns truly moved prospects toward signing requires CRM integration and disciplined data flows. HubSpot and industry research show marketers still find measurement and attribution difficult, especially when combining offline showroom visits and online ads: https://www.hubspot.com/marketing-statistics.

6. Talent Shortages and Reputation Risk

The industry faces workforce challenges and brand reputation issues. NAHB provides industry resources and training offered specifically for builders, which can be used in marketing and recruiting: https://www.nahb.org/.

Solutions and Tactical Playbook

A. Build a Day 1 MVP Marketing Stack (MVP_BUILT Stage)

Basic website with clear conversion paths and FAQ pages.
Lightweight CRM to capture, tag, and move leads, even simple HubSpot CRM or similar.
Email and SMS setup for nurture sequences, appointment confirmations, and construction updates.
One tested paid channel: local search ads or meta search targeting home-intent queries.

Why this works

You get measurable leads and a repeatable handoff to sales, without overinvesting early.

B. Improve Lead Quality With Intent Signals

Use landing pages that require a small, value-based commitment such as a downloadable guide or design checklist.
Add qualification questions and scheduling options to filter low-intent leads.
Use remarketing and video to move engaged visitors deeper into the funnel.

Video tip

Short project walkthroughs and owner testimonials outperform generic brand videos. For examples and video-focused tactics, see this builder video marketing primer: https://buildmediagroup.com/home-builder-marketing-strategies/.

C. Align Sales and Marketing Around a Shared Funnel

Map the buyer journey from discovery to closing, and assign each stage to a channel: SEO for discovery, paid search for active intent, email/SMS for nurture.
Use CRM stages that mirror actual sales steps so marketing can optimize for meaningful events like “showroom visit scheduled” or “prequal started.”

D. Use Local and SEO Tactics That Scale

Optimize for local search and community pages, add structured data and project pages with strong photography and floor plans.
Publish content that answers local, regulatory, and financing questions to capture organic traffic from serious buyers.

E. Adopt Measurement Best Practices

Track micro conversions: tour requests, design downloads, mortgage prequal starts.
Use offline conversion imports to connect showroom visits and signed contracts to ad campaigns.
Regularly audit tracking tags and CRM handoffs so data is reliable.

F. Lower Risk with A/B Tests and Small-Scale Pilots

Test creative, audiences, and landing pages at small budgets before scaling.
Use segmented messaging by buyer persona: first-time buyers, move-up buyers, empty nesters.

Examples, Case Studies, and Resources

KORTX home builder case study, performance-focused paid mix: https://kortx.io/case-studies/home-builder-marketing/.
NAHB resources and education for builder marketing and workforce storytelling: https://www.nahb.org/.
Practical agency playbooks and SEO case studies for homebuilders: https://inspiredmarketing.design/case-studies/homebuilder/.
Research: NAR profile and reporting on online home search behavior summarized by Axios: https://www.axios.com/2023/11/13/homebuyers-online-data-report-housing-market-nar.
Small business marketing challenges and stats: https://www.forbes.com/sites/allbusiness/2024/04/30/a-2024-report-reveals-small-business-marketing-challenges/.

“Buyers start online, but they buy from people they trust. Your job is to make your first online touch feel like a helpful conversation, not an ad.”

Quick 30/60/90 Day Plan for an MVP_BUILT Home Builder

30 days
- Launch a conversion-focused micro site or landing page.
- Implement CRM capture and automated email + SMS confirmation flows.
- Run a small local search ads test and measure cost per qualified appointment.
60 days
- Add social proof assets: testimonials, gallery, short videos.
- Begin an organic content plan focused on local search queries and financing content.
90 days
- Integrate offline conversions, ramp paid channels that show ROI, and expand lead nurture with segmented journeys.

Budgeting and Channel Priorities

If you have limited budget, prioritize:
- Local search and SEO for high-intent queries.
- CRM and email/SMS to make leads work harder.
- One brand-awareness channel, ideally video on repeatable creative.
As budget grows, layer display, prospecting social, and programmatic with strict measurement and creative testing.

Conclusion and Next Steps

Home building marketing is different because the product is complex, the purchase is slow, and trust is everything. Start simple: build an MVP marketing stack, focus on lead quality, align sales and marketing, and measure micro conversions that predict deal outcomes. Use industry resources from NAHB and proven agency case studies as you scale. For a Day 1 action list, pick one paid channel to test, implement a CRM workflow, and publish a local SEO page that answers the most common buyer questions.