What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

Local SEO Strategies Home Builders: Boost Leads in Your Area Now

Introduction

Local SEO strategies home builders are the difference between empty model homes and a steady pipeline of nearby buyers. If you build homes in North America and you are at the MVP_BUILT stage, this guide gives practical, high-impact tactics that tie SEO, paid ads, CRM, graphic design, and video editing into a single local growth plan.

Local SEO Strategies Home Builders: Core Tactics

1. Claim and Perfect Your Business Listings

Verify and optimize your Google Business Profile listing right away. Ensure business name, address, phone, hours, and service areas are accurate. See Google Business Profile for setup guidance.
Add consistent listings on Bing Places and industry directories that homeowners trust.
Use high-quality photos of model homes, floorplans, and site progress, and keep them fresh.

Resources: Google Business Profile, Bing Places.

2. Build Purposeful Location Pages

Create dedicated location landing pages for every community, subdivision, or service area you serve.
Each page should include:
- Unique local-focused copy about the neighborhood
- Address and directions, embedded map, and business hours
- Local imagery and a short video walkthrough
- Calls to action tied to CRM forms and phone tracking
Add local schema markup using the LocalBusiness type to help search engines understand location intent. Reference schema details at Schema.org.

Resource: Schema.org LocalBusiness.

3. Prioritize Reviews and Reputation Management

Ask buyers to leave reviews after closing and after site visits. Make it easy with direct links to your Google, Facebook, and industry profile pages.
Respond to positive and negative reviews promptly, and log review interactions in your CRM.
Amplify reviews visually in your design assets and video testimonials to increase trust and conversion.

For best practices, consult industry guides like the local SEO section at Search Engine Journal.

4. Content That Attracts Local Buyers

Publish blog posts, neighborhood guides, and comparison pages that target local search intent, for example, “New homes near [City Park]” or “Cost to build in [Town Name].”
Use video tours and customer stories, then embed those videos on landing pages to increase engagement.
Repurpose the same content into social posts, short videos, and paid ad creatives to maximize reach.

Helpful reading: Moz Local SEO Guide.

5. Combine Paid Ads With Local Organic Efforts

Run geo-targeted search and social ads to drive immediate traffic to new community pages.
Use call tracking and UTM parameters so leads are routed into your CRM and tied back to the ad, keyword, and landing page.
Start with small spend tests on competitively targeted keywords, then scale what converts.

6. Integrate CRM, Leads, and Follow-up Workflows

Feed all form submissions, phone calls, and chat leads into your CRM with tags for location and campaign source.
Build automated nurture sequences for open-house signups and site tour requests.
Use CRM reporting to measure lead-to-close conversion by neighborhood so you can prioritize the best markets.

7. Visuals, Graphic Design, and Video Editing That Convert

Use professional photos and short video tours to showcase quality and floorplan flow.
Create 30 to 60 second clips optimized for mobile, then edit variations for ads and organic posts.
Include captions, neighborhood callouts, and a clear CTA in every clip.

See Google Small Business videos for creative ideas: Google Small Business YouTube Channel.

Measurement and Reporting

Track organic rankings for location keywords, local pack presence, and traffic to location pages.
Monitor leads by source and neighborhood inside your CRM and connect to Google Analytics and your ad platform.
Use a monthly dashboard to show cost per lead, lead-to-appointment rate, and lead-to-sale rate by area.

Day 4 Action Checklist for MVP_BUILT Stage Business

If you are following the MVP_BUILT playbook, Day 4 should focus on consolidation and measurement:

Verify and complete all key local listings and claim profiles.
Create 3 priority location pages and add LocalBusiness schema.
Set up call tracking and CRM lead routing for those pages.
Launch a small geo-targeted ad test to drive traffic while organic rankings build.

This short sprint centers immediate lead capture and measurement so you can iterate quickly.

“We launched three community pages and a small ad test, then routed leads into our CRM. Within 30 days we had data to scale the exact ad copy and pages that worked.”

This example shows the kind of fast feedback loop every builder needs to scale.

Case Study Snapshot (Example)

Project: New-community launch in a mid-size North American city.
Tactics used: Google Business Profile optimization, three location pages, two testimonial videos, and geo-targeted search ads.
Outcome: Measurable increase in quality site tours and CRM-qualified leads within 60 days. Use your CRM to replicate and measure the same outcome.

Quick Wins You Can Implement Today

Claim and verify your Google Business Profile and add current photos.
Publish one location landing page with LocalBusiness schema and a 45 second video tour.
Enable call tracking and feed leads into your CRM with location tags.