What happens in the first 24 hours after I buy?

You will get a pre onboarding email from your assigned project manager. Before that email, our team runs a short internal huddle to hand off context from sales so your project manager is fully up to speed on your goals and specifics. We then schedule your onboarding call. In that call we gather all required access so we can start fast with nothing left unclear. The call is recorded and transcribed and shared so you never have to repeat yourself. After the call we run an internal kickoff meeting with every team member who will work on your project.

When should I expect first results?

Assuming we have everything we need up front and approvals are prompt, you should see your first qualified appointments in weeks three to four. Months one and two are focused on data gathering and A B testing. Most clients see optimal results by months three to four.

What is a qualified lead?

A qualified lead is someone who answers required pre booking questions in line with your standards for budget, timing, service, and location. Only those who meet your thresholds can book a discovery call.

What ad spend do I need to start?

Meta only start at 1,000 USD per month. Meta plus Google start at 1,500 USD. All four channels in Scale Meta, Google, Pinterest, and YouTube start at 2,000 USD. For stronger volume and to unlock our guarantee, plan budget closer to 5,000 USD per month. We build and tune the machine. Your ad spend is the gas.

What do you deliver in the first 14 days?

If you provide assets and approvals on time, we deliver a first draft of website copy and we launch ads with the follow up system live within 14 days.

What is not included?

We do not offer social media management such as posting and daily engagement. That is a separate hands on service best handled by a local creator and usually starts around 2,000 USD per month. Be cautious of very cheap offers that do not drive ROI.

Do you offer territory protection?

Yes. Territory protection starts at 250 USD per month and covers an area of up to 150,000 people. Larger areas are available case by case.

What are your contract options and cancellation terms?

We offer month to month or 12 or 24 month terms. Cancellation requires 30 days notice.

What is your performance guarantee?

If you invest at least 5,000 USD per month in ad spend for 12 months, we guarantee at least two home sales in year one. If that does not happen, we work for free until you do.

Do you offer refunds?

Yes. If you are not satisfied within the first 30 days, you get a full refund.

Who owns my accounts and assets?

You own one hundred percent of everything created on your behalf including ad accounts, audiences, data, websites, and domains. We will never withhold access.

What do you need from me in week one?

Access to Google Analytics, Google Search Console, Google Business Profile, Google Ads, your domain and any current website, logo files and brand assets, past project photos and videos, Meta ad account, Page, pixel, and data sets. For Scale, also Pinterest Ads and YouTube access. Complete our ideal customer exercise and messaging exercises. We will send about twenty StoryBrand style questions. You can answer in writing or on a recorded call that we transcribe.

Who will I meet with and how often?

Your dedicated project manager is your single point of contact. During the first two months expect weekly check ins, more if you prefer. After that we shift to biweekly or monthly based on your preference.

What KPIs do you track?

Core KPIs are cost per lead, leads to appointment, and appointments to close. We provide a shared dashboard and review performance in each check in.

How fast do you turn changes around and how do approvals work?

Website or video changes are typically turned around within 24 hours. We ask for approvals within 24 hours. If you prefer, we can proceed after 24 hours without explicit approval to keep momentum.

Which CRM do you use and who owns it?

We run everything in GoHighLevel. You own the account and can keep it if you ever move on. We can transfer it out of our agency with your assets intact.

How do you reduce no shows?

Your calendar reminders are set for 24 hours before, one hour before, and a text 10 minutes before the meeting.

How do you prevent spam and low quality leads?

We use reCAPTCHA, honeypots, contact validation, and platform level checks. Our form questions filter out poor fits before they reach your calendar.

Can I pause or lower ad spend?

Yes. Email or text your project manager and we can adjust within about an hour.

Can you take over from my current agency?

Yes. We get access to your accounts, remove the prior team if you want, and keep what is working while we optimize and rebuild where needed.

How to Use PPC Advertising to Generate Home Builder Leads

Pay‑Per‑Click (PPC) advertising can be a game changer for home builders. While SEO and referrals are crucial, PPC allows you to reach people actively searching for new homes, custom builds, or builders in your area. The key is doing it right—targeting properly, using the correct keywords, optimizing landing pages, and tracking everything. This post will guide you through how to set up PPC so it delivers leads, not just clicks.

1. Define Your Goals & Key Metrics

Set clear objectives, e.g. “Generate 30 qualified leads per month via PPC,” or “Get 15 model home tour bookings from Google Ads.”
Identify key metrics to track: cost per lead (CPL), click‑through rate (CTR), conversion rate (from click to lead), lead‑to‑sale ratio, return on ad spend (ROAS).
Decide what counts as a qualified lead in your process (budget, geography, buyer timeline, etc.).

2. Do Keyword & Audience Research

High‑Intent Keywords: Use keywords people use when they’re looking to build or buy, e.g., “new home builder near me,” “custom home construction [City],” “energy‑efficient home builder.”
Long‑Tail & Local Keywords: Longer phrases with location or style details often cost less and convert better.
Negative Keywords: Filter out irrelevant traffic (DIY, learning, wrong locations, etc.) so you don’t waste budget.
Audience Targeting: Target by geography (your service area), demographics (income, home type preference), interests; also retarget past site visitors.

3. Create Effective Ads & Landing Pages

Ad Copy Tips
• Highlight what sets you apart: craftsmanship, design options, sustainability, custom features.
• Use strong call‑to‑actions (CTAs): Request a tour, get a quote, schedule a consultation.
• Use urgency or scarcity when appropriate (limited lots, special offers).
Landing Pages
• Align messaging between the ad and landing page (so users land on what they expect).
• Include strong visuals (finished homes, interiors) to inspire trust.
• Make the form simple but capture the essentials (name, contact, maybe a few preferences).
• Add trust elements: testimonials, past projects, awards or credentials.
• Optimize for mobile speed, clean layout, clear CTA.

4. Budgeting, Bidding & Ad Types

Budget allocation: Decide how much you can spend monthly, and divide across campaign types (search ads, display/remarketing, maybe local ads).
Bidding strategy: Use manual or smart bidding depending on your platform; bid higher for high intent keywords.
Ad types to consider:
• Search (text) ads for capturing immediate buyer intent.
• Display or banner ads for awareness or retargeting.
• Local service ads if available in your region.

5. Geo‑Targeting & Scheduling

Geo‑Targeting: Focus your ads in areas you build in or want to build in. Exclude areas you can’t serve. If certain neighborhoods or suburbs perform better (lower CPL, higher conversion), allocate more budget there.
Ad Scheduling / Dayparting: Run ads more heavily during times when people are searching or likely to act (evenings? weekends?). Pause or reduce during low‑activity times if cost is high and conversion is low.

6. Tracking & Conversion Attribution

Set up proper tracking so you know which clicks lead to real leads. Track form submissions, phone calls, chat interactions.
Use CRM integration so you can follow the lead through to appointment or sale. That way you know which PPC campaigns are really driving business.
Use unique tracking parameters, landing pages, or phone numbers to differentiate between different ads/campaigns to see what’s most effective.

7. Optimization & Continuous Improvement

A/B Testing: Test variations of ad headlines, descriptions, visuals, CTA wording. Also test landing page layouts, form lengths.
Monitor Search Terms: Look for new keyword opportunities; identify irrelevant or costly terms to exclude.
Review Performance Regularly: Weekly or bi‑weekly check on metric performance; monthly deeper analysis to shift budget toward high‑ROI campaigns.
Adjust Bids & Budget based on performance: increase bids on best keywords, pause underperformers, maybe trial new ad formats.

8. Common Mistakes to Avoid

Sending traffic to your homepage rather than a dedicated landing page.
Not using negative keywords (so you pay for irrelevant clicks).
Slow follow‑up with leads—delay in contacting a lead weakens conversion chance.
Poor mobile experience (slow page load, bad layout) which kills conversions.
Forgetting local targeting—ignoring neighborhoods or service areas you want and including ones you can’t serve.

Conclusion & Action Steps

Using PPC is a powerful way for home builders to attract leads from people who are already searching for what you offer. If you implement it well—with the right keywords, compelling ads, skilful targeting, and strong measurement—you’ll see PPC become a consistent channel for lead generation.

Here’s your action plan:

Choose one goal (e.g. “Generate 25 leads/month from PPC”) and define what counts as qualified.
Build one pilot campaign using a small budget to test keyword sets, ad copy, and landing pages.
Set up tracking (forms, calls, CRM) so you can measure everything.
Review the data weekly; refine what works, drop what doesn’t.

Want me to build you a PPC campaign template (keyword list + ad copy + budget plan) customized for your market?