Overview
Abstract Residential Design + Build is a custom home builder specializing in residential design and construction. Their website needed to do more than look good. It had to clearly communicate who they are, showcase their services and work, and turn interested homeowners into qualified inquiries.
Our goal was to design and develop a conversion-focused site that brings their entire story into one place: services and specialties, the areas they serve, a transparent design-build process, customer testimonials, an image-forward portfolio, and clear ways to get in touch. We paired clean, modern design with straightforward copy, strong calls to action, and intuitive navigation that guides visitors from “just browsing” to “book a consultation.”
The finished website is fast, mobile-first, and easy for the client to manage. It includes optimized service pages, location pages, FAQs, and contact/estimate forms placed where they matter most. Structured for SEO and built for performance, it gives Abstract a professional digital presence that supports sales conversations and builds trust. The result is a site the client is proud of and a platform that consistently helps them win the right projects.
Project Type
Custom WordPress Website Design & Development
Industry
Interior Design / Residential Design Studio
Location
Nampa, Idaho, USA
Real Results That Drive Growth
Data-Backed SEO and Marketing Wins for Builders Like You
We don’t just build websites — we build marketing systems that deliver measurable results. Here’s a snapshot of what we’ve achieved for our clients in the construction industry through SEO, paid ads, and conversion optimization.
The Challenge
Before working with us, Abstract RD lacked a professional online presence that matched the quality of their work. Their challenges included:
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No live website or branding system in place
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Difficulty showcasing past projects effectively
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Lack of a strong lead generation system
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Needed a modern layout with clean UX and minimal distractions
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Required a mobile-first, responsive design for on-the-go users
Our Approach
We collaborated closely with the Abstract RD team to ensure the design, structure, and content aligned with their high-end design aesthetic.
What we delivered:
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A minimalist, image-forward homepage design with soft motion effects
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Custom “Our Services” and “Portfolio” pages to highlight projects and values
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A streamlined contact page with a user-friendly inquiry form
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Fully responsive WordPress build using Elementor
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On-page SEO optimization for local discoverability
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Full SEO service including keyword research, meta optimization, and Google Business setup
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Social media marketing setup with branded post templates and audience targeting
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GHL (GoHighLevel) lead automation system to streamline inquiries and follow-ups
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Crisp, modern typography and a calming color palette to match their branding
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Fast-loading performance and full mobile responsiveness
